CLHIA | ART DIRECTOR

2026

As Art Director for Lovely Animals, I led the development of a fully AI-generated ad for CLHIA -fraudisfraud.ca, bringing a talking water cooler to life as the voice of the workplace. Using the metaphor of a water cooler being drained by a single employee, leaving everyone else high and dry, the campaign illustrated the impact of entitlement abuse and fraud in a simple, relatable way. Through AI-driven character creation, storytelling, and production, we transformed a complex benefits issue into an engaging narrative that balanced humour with a clear business message, demonstrating how generative AI can create memorable brand storytelling from concept through execution.