COINTRACKER | ART DIRECTOR

I worked as an Art Director at HUGE on a campaign for CoinTracker, the leading crypto tax and portfolio tracking platform. Together, we built a fully AI-generated brand storytelling system, using generative AI across strategy, creative development, and production to create work that was both scalable and engaging.

The award-winning campaign featured a series of story-driven vignettes starring Tommi Coyne, a guide helping crypto investors navigate the stress and uncertainty of tax season. Running across social, digital, and you-tube channels, the work turned the complexity of crypto taxes into relatable, human-centered stories while showcasing how AI can enhance the creative process.