HAPPY SOCKS

2025

Partnering with director Zach Math of Lovely Animals, we created a fully AI-generated ad for Happy Socks — a playful, tongue-in-cheek take on the eternal mystery of where all the missing socks go after laundry day.

PRODUCTION

I led the art direction and AI VFX, crafting documentary-style AI imagery that transformed socks into migrating creatures—alive with colour, motion, and personality.

The Great Sock Migration
Client: Happy Socks
Creative Studio: Lovely Animals
Director: Zach Math
Executive Producer: Rob Godbold
D.O.P: Bianca Carnon
Editor: Nicholas Martin
Writer: Zach Math
VFX Artist / Art Director: Joy Broadbent
Post Creative Director: Eva Flodstrom
Post Creative Director: Zach Math
VFX Artist: Darren Achim
VFX Artist: Michael Parenteau
Colorist: Eric Whipp
Composer: Vince Nudo