HAPPY SOCKS

2025

Partnering with director Zach Math of Lovely Animals, we created a fully AI-generated ad for Happy Socks — a playful, tongue-in-cheek take on the eternal mystery of where all the missing socks go after laundry day.

PRODUCTION

I led the art direction and AI VFX, crafting documentary-style AI imagery that transformed socks into migrating creatures—alive with colour, motion, and personality.