STAPLES ADS

2025

• Partnering with Courage courageinc.com we were tasked with reimagining Staples’ iconic “Easy Button” through AI artistry. The requirements were to 1) create a high-fidelity AI rendering of the Easy Button, and 2) design 17 distinct, hyper-detailed miniature scenes to live inside the button. Each scene brought to life a different facet of what Staples offers.

  PRODUCTION

  AI artistry was used to meet the extremely tight production schedule vs traditional methods. Using precise product references and AI image generation, the Easy Button was modeled in high resolution, then digitally hinged open to reveal immersive, to-scale worlds inside. Each interior scene—whether a  tech repair desk, a tire centre a school classroom, or a clinic reception —was rendered with rich textures, realistic lighting, and category-specific props to feel both authentic and delightful. The juxtaposition of the sleek, familiar exterior with the unexpected, fully realized environments inside created a visual metaphor for Staples as more than office supplies—positioning them as a complete solutions partner for every kind of workspace.