MUGLER CONCEPT AD

Direction : Joy Broadbent (Broadbent Sisters)

• ASK

  We created a surreal, high-gloss concept ad campaign for @muglerofficial ’s iconic 'Angel' perfume, as otherworldly as the scent itself. Produced in collaboration with the brilliant minds at @dripstudio.tv, this spot was a true collision of craftsmanship and future-forward storytelling.

  PRODUCTION

  Rose and I co-directed the live shoot, and I led the AI VFX, shaping the surreal transitions and visual alchemy.
  At the centre of the studio, we built a hand-sculpted metallic cave—a shimmering core designed to mirror the perfume’s celestial DNA, glittering like stardust.

  Incorporating AI-generated visuals into the real shoot, we pushed the narrative into a new dimension—alive with futuristic textures, impossible angles, and hypnotic mirages.
  A silver-cloaked goddess enters the luminous cave, chisels a bottle of Angel from stone like an ancient relic, and with one spray, the world erupts into a psychedelic silver-blue cosmos.