BALENCIAGA CONCEPT AD

Direction : Joy Broadbent (Broadbent Sisters)

• ASK
  Create a cinematic concept ad for Balenciaga Perfume: Holy Water, that blurs the line between low/high fashion and spirituality — transforming a simple spray bottle into an object of divine revelation. The tone should evoke sacred futurism: minimalist, sensual, and metaphysical.

  PRODUCTION
  We developed and directed the concept using a hybrid workflow of VEO 3 and Sora.

  The result: a surreal, fashion-forward AI film where plastic becomes crystal, ritual meets realism, and scent turns into salvation.